360 surround Marketing
Digital, BTL and Performance Marketing- making sure your inventory gets its deserved attention
TRUVA
FOR BUILDERS
The last few homes are hard to sell. We make it easy
SELL FASTER
Average of 45 days to sell
5,000+ VERIFIED, READY BUYERS
A network of 2,500+ Channel Partners
WE STAGE TO IMPRESS
Buyers see a home, not an empty flat.
MARKETING IS ON US
We fund the campaigns, not you
PROJECTS WE HAVE SOLD
WHY US?
How Truva sells your inventory in 45 days
Everything it takes to move inventory — from demand generation and lead nurturing to site-level sales and closure.
CASE STUDY IN DETAIL
The last 10% of stuck inventory.
Sold off within 45 days.
KANAKIA SILICON VALLEY, POWAI • MUMBAI
The problem
15 units became slow-moving inventory. Every month the sales velocity slowed down and financing for new projects felt pressured.
What we did
We took ownership, staged the homes, marketed the inventory, built our team onsite and delivered a strong customer experience.
The result
All units were sold in 45 days.
₹40
CR
Total sale value
Total
sale value
15
Units
Stagnant inventory sold
Stagnant inventory
sold
45
days
Acquisition to Key hand over
Acquisition to Key
hand over
BEFORE AND AFTER
Buyers see a home,
not an empty flat
Empty homes are harder for buyers to evaluate.
We stage and renovate so buyers can understand the space and visualise living in it.
MARKETING
We run the marketing
so your team doesn't have to
1
Social media ads
Continuous Meta and Instagram campaigns tailored to your inventory with weekly updated in-house creative production.
2
Affiliate marketing
Our 2,500+ channel partners are briefed and incentivized on your block, ensuring consistent numbers and no rogue pricing.
3
Performance marketing
Manage search, portal, and retargeting costs by cost per qualified visit, not just impressions or leads.
4
Print and physical ads
Hoardings, society activations, print inserts, and on-site signage in micro-markets feeding your project.
Marketing spend is ours. The brand stays yours.
EVENTS
Buyers open house.
More buyers. More buzz.
Curated open houses gather high-intent buyers, creating social proof, scarcity, and momentum to speed decisions.
METRICS
Number we are proud of
45DAYS
TURN AROUND SPEED
Average time to liquidate alast-mile inventory block
₹500CR+
GROSS MONETIZED VALUE
Worth of homes sold throughthe Truva platform
2500+
ACTIVE CHANNEL PARTNERS
Active channel partners engagedon live inventory
60+
UNIQUE PROJECTS
Projects successfully sold acrossMumbai & Bengaluru
HOW WE WORK
Just 4 weeks from
handover to first closure
One team manages the sale from assessment to handover.
MEET THE CORE TEAM
Built by the best in the industry
SASHI BOTHRA
Head of PRIMARY BUSINESS
Bringing 10+ years of experience in building and scaling businesses, backed by experience at Goldman Sachs and Amazon. IIM Indore alumnus.
PUNEET ARORA
Co-Founder
Bringing 13+ years of experience across product, operations and technology. At Truva, he brings a product-led, data-driven approach to building scalable systems that make real estate sales more efficient.
GET IN TOUCH WITH US
Tell us what's left.
We'll tell you how fast it moves.
Share the block and a member of our developer desk will come back within one working day with a read on pricing, likely demand and an indicative liquidation timeline.
Know your townships